I'm Mariah
Florez-MacInnis

& this is my resume

Proficiencies

Education

MONTSERRAT COLLEGE OF ART

BFA in Graphic Design
Beverly, MA

MILFORD HIGH SCHOOL

Concentration in Graphic Design
Milford, NH

Makeup
Artistry

weight lifting

photography

Hobbies

hiking

Senior Graphic Designer

Sondermind
SonderMind. Nov 2022 - Jan 2024

Total Brain. May 2020 - Nov 2022 (Company acquisition)

SonderMind

  • Collaborate with the Design team, Marketing, and Brand Strategy to develop a new brand style that encompasses both


  • SonderMind’s therapy focused platform and Total Brain’s self-care platform into one cohesive offering.


  • Develop marketing materials for both clinicians and clients to educate on mental health topics, instruct platform use, and

    aid in navigating health insurance among other topics.


  • Create Tiktok and IG Reels video content with the intent of normalizing conversations around mental health, educating on different meditation and self-care practices, and ing tips for navigating difficult mental health topics and conversations.


  • Develop animations and static designs for paid and organic social media marketing campaigns.

Total Brain

  • Leading the design process to produce visually engaging whitepapers, eBooks, case studies, and guides to formulate a visual and emotional expression to several different target audiences.

  • Conceptualize and design promotional assets including videos, landing pages, print materials, digital banners, and emails.

  • Organizing and overseeing all aspects of Total Brain’s marketing brand guidelines. Collaborating with Product and UX departments along with Sales and Customer Success teams to ensure consistently and proper use of brand assets.

  • Strategizing with Customer Success and partners to construct packaged toolkits that include emails, flyers, tip sheets, and social assets to aid in in-house promotion and education for employees.

  • Supporting paid and organic social media marketing campaigns with visually engaging graphics designed for Total Brain’s Twitter, Instagram, YouTube, Facebook, and Instagram accounts.

  • Storyboarding, producing, and editing educational and marketing videos. The scope of these projects include videography, voiceover, motion graphic develop, and animation.

  • Owning the design process to produce print assets, backdrops, mailers, booth displays, pop-ups, and other displays for both virtual and in person events.

  • Create apparel designs that fit the brand guide. Co-managed the vendor execution process to ensure a quality product that met brand expectations.

Graphic Designer

DEKA R&D
January 2019 - May 2020

  • Re-envisioned brand guide for DEKA R&D to modernize the look and feel based on current design trends and add much-needed structure along with brand education.

  • Created a large variety of internal communications items such as pamphlets, posters, t-shirts, etc.

  • Organized and led the process to execute a company-wide photoshoot of all staff photos to give the company a more professional appearance.

  • Collaborated with others to support DEKA in all design needs and all the needs of DEKA’s child companies.

Graphic Designer

LEDVANCE
November 2016 - January 2019

  • Designed and edited all SMART home lighting social content and Amazon product imagery.

  • Orchestrated and oversaw an ecommerce redesign for over 40 products, including taking new product photography and collaborating with other internal departments to ensure the updated imagery was used appropriately.

  • Organized and produced the monthly SMART home newsletter using Constant Contact, delivering an average open rate of 22% and CTR of 6.5%.

  • Collaborated with vendors such as Walmart, Home Depot, and Lowes to create exclusive packaging designs and in-store displays.

  • Engaging with partners including Amazon, Apple, Google, and Samsung to produce co-marketing campaigns that included SMART home products.

  • Acted as art director for a rebranding project across all product packaging. Collaborating with an outside agency to ensure proper design strategies were followed as well as monitoring consistency and giving detailed creative feedback.

  • Coordinated several offsite photo and video shoots to attain application imagery and educational video content that would resonate with the target audience.

  • Lead designer for packaging assets and mockups for new product releases.

    Acting smart home photographer for product, packaging, application, and event photography.

Graphic Designer

Freelance
September 2012 - Current

  • Designed for a variety of businesses across many platforms, including but not limited to: logo, brochure, t-shirt and business card design.

  • Designed the Sustainovation Newsletter, which was sent out to all clients past and present.

  • Designed brand guidelines for future designers to follow.

Graphic Designer

Meridian Associates
Summer 2014

Graphic Designer

Ideal Graphics
Nov 2011 - Dec 2012

  • Designed a monthly calendar for Storage Auction Solutions, informing patrons of when auctions would be held.